Social Listening

The company that I am going to be talking about is Dyson and specifically the Dyson Airwrap. The dyson airwrap  “Combines powerful airflow with controlled heat, to dry your hair as it styles”.I chose this product because of its technology and high price.

Dyson is a brand known for their vacuums, and have recently started selling hair tools. I would say that Dysons value proposition is customer satisfaction and the ability to offer a vacuum that will never lose its suction.  

On social media I have noticed many people bringing up the fact that the dyson airwrap costs A LOT the airwrap retails for about $550. Many people on twitter are wanting to buy the product but cant get themselves to spend the money on it for example @josiepatterson on twitter says “ I really want the dyson airwrap kit but I can’t  justify spending $400 on a hair dryer” People are also saying how easy and effortless it is to use another tweet I found supporting this says “ I've just used it for the first time and im already in love with it, it's sooo easy to use!! I hardly ever curl my hair because I struggle so much, but now I'll be able to more often “ Another common thing said is that it is lightweight for having such a high powered motor.

Dyson sells vacuums, hair tools, fans, and lighting. They are promoting their innovative technology and luxury like products. I think Dyson's brand seems more futuristic than other competing brands which are seen in their advertisements and marketing.

The main aspects of this product is how innovative they are with the way they use technology to create new futuristic products. I think Dyson does a good job with advertising their products over social media as well as through magazines. A marketing challenge I think they are facing is marketing to younger people as well as families with children that need a quick pick for kids messes.

Dyson brands have made a few responses on twitter mainly to people who are complaining of faulty products but other than that I haven't seen too many replies/comments back. I think it's okay that dyson hasn't been replying because they are a big brand. I think maybe the company should respond more to all the positive feedback and reply to some of the people leaving good reviews. If I was the brand manager I would not respond to people commenting on the price because that isn't really something that could be changed. I would also reach out more to those leaving good products reviews. From this assignment I learned that a company doesn't need to continue to make that same product they are known for, it's okay to create new products outside of your original brand idea. I also learned more about how much social media can impact how likely people are to buy a product.