Marketing in the News

The article I found is a recent article about the brand P&G and how they are changing their marketing game when it comes to dealing with COVID19. This article interests me because of its relevance, and the fact that these marketing changes are happening right now. The article I found is called “P&G ‘doubles down’ on marketing as demand soars” published on April 17th 2020. This article is speaking about how the brand P&G is handling the rise in sales due to the circumstances of today's market for cleaning and household products. Three main takeaways I got from this article is 

1. The increase in certain products have changed the ways they are promoting certain products, they are concentrating their product lineups in order of most demand.
2. P&G brand is doubling down. They have increased market spending in categories such as beauty and baby.
3. P&G does not want to let its loyal customers down and wants to remind them that they have been serving them for many years and will continue to do so.

I believe that P&G’s (proctor and gamble) value proposition is their customer satisfaction and their good reputation with customer satisfaction with their long time consumer and product reputation.

This article is very relevant today, I would categorize this as “crisis management” being that we are currently in a global pandemic and the demand for household items, cleaning, and paper products is very high. P&G is challenged by that fact that their products are selling out “P&G has seen demand in some categories rise by 20%”. I think that their marketing approach is unique because of the circumstances of being in pandemic. They are marketing to people who are scared and feel the need to stock up on the items that P&G can provide.

If I were their marketing manager I would make sure to keep people in good spirits and let them know that when the circumstances are better their brand will continue to provide great products. I think that their marketing approach is good and that they are taking steps to improve the marketing of their products. I learned that a company can continue to want to provide as much as they can to their consumers even when it's hard to meet demand.

https://www.marketingweek.com/procter-gamble-doubles-down-marketing/