Social Listening

The company that I am going to be talking about is Dyson and specifically the Dyson Airwrap. The dyson airwrap  “Combines powerful airflow with controlled heat, to dry your hair as it styles”.I chose this product because of its technology and high price.

Dyson is a brand known for their vacuums, and have recently started selling hair tools. I would say that Dysons value proposition is customer satisfaction and the ability to offer a vacuum that will never lose its suction.  

On social media I have noticed many people bringing up the fact that the dyson airwrap costs A LOT the airwrap retails for about $550. Many people on twitter are wanting to buy the product but cant get themselves to spend the money on it for example @josiepatterson on twitter says “ I really want the dyson airwrap kit but I can’t  justify spending $400 on a hair dryer” People are also saying how easy and effortless it is to use another tweet I found supporting this says “ I've just used it for the first time and im already in love with it, it's sooo easy to use!! I hardly ever curl my hair because I struggle so much, but now I'll be able to more often “ Another common thing said is that it is lightweight for having such a high powered motor.

Dyson sells vacuums, hair tools, fans, and lighting. They are promoting their innovative technology and luxury like products. I think Dyson's brand seems more futuristic than other competing brands which are seen in their advertisements and marketing.

The main aspects of this product is how innovative they are with the way they use technology to create new futuristic products. I think Dyson does a good job with advertising their products over social media as well as through magazines. A marketing challenge I think they are facing is marketing to younger people as well as families with children that need a quick pick for kids messes.

Dyson brands have made a few responses on twitter mainly to people who are complaining of faulty products but other than that I haven't seen too many replies/comments back. I think it's okay that dyson hasn't been replying because they are a big brand. I think maybe the company should respond more to all the positive feedback and reply to some of the people leaving good reviews. If I was the brand manager I would not respond to people commenting on the price because that isn't really something that could be changed. I would also reach out more to those leaving good products reviews. From this assignment I learned that a company doesn't need to continue to make that same product they are known for, it's okay to create new products outside of your original brand idea. I also learned more about how much social media can impact how likely people are to buy a product.

Marketing in the News

The article I found is a recent article about the brand P&G and how they are changing their marketing game when it comes to dealing with COVID19. This article interests me because of its relevance, and the fact that these marketing changes are happening right now. The article I found is called “P&G ‘doubles down’ on marketing as demand soars” published on April 17th 2020. This article is speaking about how the brand P&G is handling the rise in sales due to the circumstances of today's market for cleaning and household products. Three main takeaways I got from this article is 

1. The increase in certain products have changed the ways they are promoting certain products, they are concentrating their product lineups in order of most demand.
2. P&G brand is doubling down. They have increased market spending in categories such as beauty and baby.
3. P&G does not want to let its loyal customers down and wants to remind them that they have been serving them for many years and will continue to do so.

I believe that P&G’s (proctor and gamble) value proposition is their customer satisfaction and their good reputation with customer satisfaction with their long time consumer and product reputation.

This article is very relevant today, I would categorize this as “crisis management” being that we are currently in a global pandemic and the demand for household items, cleaning, and paper products is very high. P&G is challenged by that fact that their products are selling out “P&G has seen demand in some categories rise by 20%”. I think that their marketing approach is unique because of the circumstances of being in pandemic. They are marketing to people who are scared and feel the need to stock up on the items that P&G can provide.

If I were their marketing manager I would make sure to keep people in good spirits and let them know that when the circumstances are better their brand will continue to provide great products. I think that their marketing approach is good and that they are taking steps to improve the marketing of their products. I learned that a company can continue to want to provide as much as they can to their consumers even when it's hard to meet demand.

https://www.marketingweek.com/procter-gamble-doubles-down-marketing/ 

About Me

Hi all, my name is Alison McCurdy. I am originally from Arcata California but raised here in the Albany/Corvallis area. I just turned 21 last month, pretty bummed I didn't get to spend it out with friends, but I'm feeling grateful for my health in these times. I am currently a junior at Oregon State University, but dually enrolled here at Linn Benton majoring in business administration. Right now my life consists of "going" to school and work. Being a third year student I am feeling motivated to finish my degree. Other than the fact that this course is required for my degree I signed up for this class because I am interested in learning more about the world of marketing and how marketing can grow a business. I am also wanting to learn more about what a typical marketing job consists of. Outside of college I like to spend time outdoors, hiking with my dogs!